A likeness catalog is now your most valuable, and most exposed, asset.
The faces, voices, and performances you hold rights to are worth more than ever — generative AI has turned them into licensable, reusable assets in demand across film, advertising, games, and interactive media. The same capability makes them targets: recreated, faked, and monetized by others, at a scale no legal team can chase by hand.
Holding the rights on paper is no longer enough. What's missing is operational infrastructure— a way to see every use across the internet, decide what's authorized, enforce what isn't, and turn the whole catalog into governed, recurring revenue.
That's what Custodian is.
Protect. Monetize. Govern.
Protect
Every asset in your catalog is watched across the internet. Unauthorized recreations and fakes are surfaced and acted on — at a scale and speed that manual enforcement can't match. Your catalog defends itself, continuously.
Monetize
Turn rights you hold into governed, recurring revenue. License any asset deliberately — which uses, which buyers, on what terms — with every authorization recorded. A dormant catalog becomes an active, defensible revenue line.
Govern
Set the terms for how each likeness may be used — and have them enforced. Say yes to what fits, no to what doesn't, and prove, durably, which uses were authorized. Stewardship that holds up, for the living and the legacy alike.
You decide where the line is. We hold it.
Not every use should be treated the same. Custodian gives you a single view of activity across your entire catalog — and the control to choose how each kind of use is handled.
Some uses you'll simply want to see. Others you'll want acted on the moment they appear. Custodian lets you set that policy per asset, per use-type — and then carries it out, so your team governs by exception instead of chasing everything by hand.
A pilot, before a platform.
We don't ask you to commit your whole catalog to an unproven system. Every Custodian engagement starts as a scoped pilot on a defined slice — so the value is proven on your own assets before it scales.
Scope
We define a focused slice of your catalog and the outcomes that would make the pilot a success — together, up front.
Deploy
That slice is brought under Custodian — protected, watched, and ready to govern — with no change to who owns what.
Prove
You see real results on your own assets: what's surfaced, what's enforced, what's licensable — measured against the goals you set.
Scale
With the value demonstrated, we expand across the full catalog on terms that reflect what the pilot proved.
Your catalog deserves
a custodian.
Tell us about the catalog you hold. We'll scope a pilot on a slice of it and show you what governed protection looks like — on your own assets.
Request a pilot →