AURA
Frequently asked

Plain answers.
No asterisks.

We kept the product simple on purpose. Here's what people usually want to know.

  • What is AURA?
    AURA is the system of record for digital identity rights. It helps you find where your likeness is being used online, protect it from unauthorized AI re-creations, and license it on the terms you choose. One place for the people behind the work to see, protect, and earn.
  • Is the scan really free?
    Yes. The likeness detection scan is free and requires no card. You get the honest picture of where your face and voice may already be appearing — and you decide what to do from there.
  • How does pricing work?
    There are four plans. Free is just the scan. Starter ($39/month) adds protection: the identity vault, continuous monitoring, alerts, and takedowns. Professional ($99/month) adds licensing so you can accept deals and get paid. Enterprise & Estate ($299/month) is for agencies, managers, and rights organizations managing many identities. Cancel anytime; no contracts.
  • What is a verifiable consent record?
    When you license your likeness through AURA, both you and the buyer get a record of the permission — what was granted, by whom, for what use. It's verifiable: anyone with the record can confirm it's real, what it covers, and that it hasn't been changed. The protection cuts both ways — you get proof of your terms, the honest buyer gets proof their use is legitimate.
  • Do I need to know anything about crypto or blockchain?
    No. AURA is built for working artists, not crypto users. You don't need a wallet, you don't need to buy or sell tokens, you don't need to understand any of the underlying technology. The protection just works — log in, register, use the dashboard.
  • Who owns my data?
    You do. Your face, voice, and identity records are yours. We hold them so we can protect them; we don't sell them, train on them, or hand them over to anyone you didn't license to. You can see exactly what's stored, what's licensed, and what's earning at any time. And you can leave with everything.
  • What happens when AURA finds my likeness somewhere?
    You get an alert with what was found, where, and when. On Starter and above, takedowns are part of the plan — one click to flag a misuse, one click to act. You see receipts of what happened next. Nothing is acted on without your say.
  • Can I cancel anytime?
    Yes. No contracts, no lock-in, no cancellation fees. Move up or down a plan whenever your needs change. Your data stays yours either way.
  • I'm an agency or estate — does AURA work at scale?
    Yes. The Enterprise & Estate plan is built for managing many identities from a single seat: multi-identity management, dedicated account support, enterprise reporting, custom terms. We're happy to talk through what your organization needs.
  • I represent a buyer (studio, brand, AI company). Do I need a plan?
    No. Licensees don't need a subscription. You can browse verified artists on the exchange and pay only when you close a deal. Every approved use comes with a verifiable consent record both sides can stand behind.

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